Friday, November 16, 2012

Media Use ..

Media double-edged sword, and undoubtedly it's a powerful tool of communication, It helps promoting the right things on right time. Media can spread a fake news like a fire, but on the other hand, it helps a lot to inform us about the realities as well. We can see the important and effective of this technology in our lifestyle, it bring a major improvement in education field, business, and marketing...etc, for social media such as Facebook, Twitter, Watsup....etc,  it changed our lifestyle completely by give each one of the audience the opportunities to be producer for their own thought and work and communicate effectively with others to exchange info and many other usage, in the other hand the over usage of this kind of media could caused some psychological, physical and mental problems to the audience as some psychologists says. 

Media is a blessing when we use it right, and as I said previously it is a very powerful tool, as in example we cant ignore to mention a major fact of how these kind of media effects the politics in the east now days.

The question that need to be asked whether the development of media technologies has made our life easier with the different operations such as television, Internet and mobile communication, or its give us a bigger opportunities and challenges to the industry and our social life?!!!!.




Saturday, November 10, 2012

Some Useful Terminology!!


Disciplinary: refers to knowledge associated with one academic discipline or profession. It describes types of knowledge, expertise, skills, people, projects, communities, problems, challenges, studies, inquiry, approaches, and research areas that are strongly associated with academic areas of study (academic discipline) or areas of professional practice (profession). For example, the phenomenon of gravitation is strongly associated with academic discipline of physics, and so gravitation is considered to be part of the disciplinary knowledge of physics. Closely associated terms include multidisciplinary (multidisciplinarity), interdisciplinary (interdisciplinarity), transdisciplinary (transdisciplinarity), and crossdisciplinary (crossdisciplinarity). Disciplinary knowledge associated with academic disciplines and professions results in people who are known as expert or specialist, as opposed to generalist who may have studied liberal arts or systems theory. Disciplinary 'silos' create the problem of communicating with experts who speak different languages. Division of labor can lead to productivity and comparative advantage in applying production or problem solving skills, but also adds to the problem of transaction costs and the problem of communication overhead that may require that some individuals develop interactional expertise and establish Trading Zones to communicate across disciplinary 'silos.'

Cross Disciplinary: involving two or more academic disciplines; interdisciplinary: cross-disciplinary studies in Biblical archaeology.

Interdisciplinary: involving two or more academic, scientific, or artistic discipline. 

Transdisciplinarity: connotes a research strategy that crosses many disciplinary boundaries to create a holistic approach. It applies to research efforts focused on problems that cross the boundaries of two or more disciplines, such as research on effective information systems for biomedical research (see bioinformatics), and can refer to concepts or methods that were originally developed by one discipline, but are now used by several others, such as ethnography, a field research method originally developed in anthropology but now widely used by other disciplines. 


Qualitative Research: Qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them (Denzin 1994). Qualitative research is intended to penetrate to the deeper significance that the subject of the research ascribes to the topic being researched. It involves an interpretive, naturalistic approach to its subject matter and gives priority to what the data contribute to important research questions or existing information.

Within health care an understanding of the value of evidence from qualitative research to systematic reviews must consider the varied and diffuse nature of evidence (Popay 1998b, Pearson 2005). Qualitative research encompasses a range of philosophies, research designs and specific techniques including in-depth qualitative interviews; participant and non-participant observation; focus groups; document analyses; and a number of other methods of data collection (Pope 2006). Given this range of data types, there are also diverse methodological and theoretical approaches to study design and data analysis such as phenomenology; ethnography; grounded theory; action research; case studies; and a number of others. Theory and the researchers’ perspective also play a key role in qualitative data analysis and in the bases on which generalisations to other contexts may be made.

Within the empirical sciences, the standing of a given theory or hypothesis is entirely dependent upon the quantity and character of the evidence in its favour. It is the relative weight of supporting evidence that allows us to choose between competing theories. Within the natural sciences, knowledge generation involves testing a hypothesis or a set of hypotheses by deriving consequences from it and then testing whether those consequences hold true by experiment and observation.

Health professionals seek evidence to substantiate the worth of a very wide range of activities and interventions and thus the type of evidence needed depends on the nature of the activity and its purpose. For many research questions, for example, those about parental beliefs and childhood vaccination (Mills 2005a, Mills 2005b), qualitative research is an appropriate and desirable methodology.

Ethnographic Studies/Research:  (from Greek ἔθνος ethnos = folk/people and γράφω grapho = to write) is a qualitative research design aimed at exploring cultural phenomena. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group. An ethnography is a means to represent graphically and in writing, the culture of a people.

Ethnography, as the empirical data on human societies and cultures, was pioneered in the biological, social, and cultural branches of anthropology but has also become a popular in the social sciences in general—sociology, communication studies, history—wherever people study ethnic groups, formations, compositions, resettlements, social welfare characteristics, materiality, spirituality, and a peoples ethnogenesis. The typical ethnography is an holistic study and so includes a brief history, and an analysis of the terrain, the climate, and the habitat. In all cases it should be reflexive, make a substantial contribution toward the understanding of the social life of humans, have an aesthetic impact on the reader, and express a credible reality. It observes the world (the study) from the point of view of the subject (not the participant ethnographer) and records all observed behavior and describes all symbol-meaning relations using concepts that avoid casual explanations.







sources: 1- Wikipedia.
               2- dictionary.reference.com
               3- mrc-bsu.cam.ac.uk
               4- merriam-webster.com

Media Anthropology


What is Media Anthropology?!!
is an area of study within social or cultural anthropology that emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media.

Media, Mass and Anthropology :
A common sense definition for media anthropology would say that it represents the application of instruments (theories, concepts, research methods) from a field of science, cultural anthropology, onto an investigated object, in this case media (i.e. communication mediated by technologies and institutions, be it mass or group, “big” or “small” - Spitulnik, 2002:l79-184). It exactly what suggested one of the first approaches to the field: “We feel that media anthropology is an awareness of the interaction (both real and potential) between the various academic and applied aspects of anthropology and the multitude of media” (Eiselein, Topper, 19761114). This phenomenon is not new, because several sciences can claim the interpretation of the same social system (history of tourism, sociology of tourism, geography of tourism, anthropology of tourism). In this case, besides older actors of mass media research such as sociology, economics, history, law, ethics, and psychology, anthropology as Well can find a place under the sun of mass media, interpreting, with its own tools, the same realities interpreted, in an already legit manner, by its sisters. This point of view is suggested by Coman and Rothenbuhler (2005:l), who believe that “media anthropology grows out of the anthropology of modern societies, on one hand, and the cultural turn in media studies, on the other. It turns its attention from “exotic” to mundane and from “indigenous” to manufactured culture while preserving the methodological and conceptual assets of earlier anthropological tradition. It prepares media studies for more complete engagement with the symbolic construction of reality and the fundamental importance of symbolic structures, myth, and ritual in everyday life.” But in the case of media anthropology things are not simple, firstly because of the ambivalent relationship between the sciences (now) in dialogue: for cultural anthropology. 





         source: 1- "Media Anthropology:An Overview" by Mihai Coman
                         (University of Bucharest, Romania)
                     2- Wikipedia